The hugely anticipated Oasis reunion tour kicks off at the start of July, and, according to new calculations from Barclays, fans attending are set to spend a combined total of £1.06 billion across the cost of buying tickets, travel, accommodation, outfits and other expenses.
Millions of fans tried to buy tickets for the tour, which will see brothers Noel and Liam Gallagher reunite after they split up 16 years ago. The UK run will take in 17 nights at the country's largest stadiums, with almost 1.4 million fans set to attend.
Findings from Barclays Wonderwallets research estimate that total spending on the tour will exceed the amount that Barclays predicted would be spent on Taylor Swift’s Eras Tour in 2024, with the Oasis including two more shows than the Eras tour…
The tour is set to trigger 'Supersonic' spending...
As part of the Wonderwallets research, Barclays' data shows that fans attending the band’s shows intend to spend an average of £766.20 on the experience. Having already spent an average of £171.10 on their tickets, fans are also budgeting, on average, to spend over £170 for accommodation and travel, almost £60 (£59.70) for official merchandise and over £75 (£75.20) on pre-concert food and drinks, which should deliver a welcome boost for local hospitality venues.
If all goes to plan, the UK leg of the tour will take in 17 concerts, which Barclays estimates will lead to a total spend of £1.06 billion. That total would exceed the £997m that Barclays estimated would be spent on the UK legs of Taylor Swift’s Eras Tour in 2024.
On average, Oasis fans predict that they will spend slightly less than Eras tour attendees (£766.22 for Oasis vs. £848.30 for Taylor Swift), but this is offset by Oasis playing 17 tour stops compared to Swift’s 15, resulting in a higher total overall spend.
Speaking about this, Tom Corbett, Managing Director of Sponsorships and Media at Barclays, said: “As Britain braces for one of the most highly anticipated musical comebacks of all time, Oasis fans are putting their budgets to work to relive a golden era of Britpop. From new outfits to food and merchandise, ticketholders are showing that when it comes to once-in-a-generation moments, they are more than willing to Roll With It.”

There's very little looking back in anger at costs
As part of the research for Wonderwallets, despite spending an average of £171.10 on their tickets, it seems most fans aren't feeling regretful on the cost. In fact, many wish they had spent more.
In a survey conducted between 25th and 29th April 2025, by Opinium Research on behalf of Barclays, 64 per cent of concert goers revealed that they had spent more than they had planned or expected but think the reunion will be worth the additional cost.
As well as that, just under a quarter (24 per cent) said that they wished had spent more on tickets, including better seats or a VIP package, to obtain a better experience.
These sentiments will have been cemented as the shows look set to be the last time the band play together, with Oasis co-manager Alec McKinlay recently telling Music Week magazine: "This is very much the last time around. It’s a chance for fans who haven’t seen the band to see them, or at least for some of them to. There’s no plan for any new music."
The ultimate experience in the experience economy
As Barclays has documented previously, lavish spending on live concerts and entertainment has been a feature of the UK economy for the last two years.
Named the “Experience Economy”, where consumers prioritise memorable experiences over the purchase of physical items, research commissioned by Barclays from the Centre for Economics and Business Research found that businesses involved in the experience economy contribute an estimated £134 billion to the wider UK economy.
The research, which was conducted in the summer of 2024, calculated that the experience economy was expected to grow by an average of 2.6 per cent between 2024 and 2027. That trend has held with newly released research from Barclays showing that almost a quarter (24 per cent) of consumers are planning to spend more on experiences and events in summer 2025 compared to last summer.
Attendees surveyed by Barclays for the Oasis tour certainly fit into that category. Three in 10 told us that buying tickets for the tour had been a sentimental purchase, made as Oasis’s music has been a significant part of their life, while 16 per cent of fans said they had bought Oasis tickets as a gift.
Given the costs involved, and the lengths involved in getting tickets, with many spending hours refreshing their browsers when went tickets on sale, it certainly aligns with prioritising memorable experiences.
To make the most of the Oasis experience, many fans are planning to embrace other value-add moments before the event, these included attending fan-organised meetups (23 per cent), filming TikTok trends (22 per cent) and exchanging Oasis merchandise with other fans (15 per cent).
Speaking about this, Rich Robinson, Head of Hospitality and Leisure at Barclays, said: “The experience economy is no longer a trend, it’s a fundamental shift in how consumers determine their financial priorities. Just as we saw with last year’s Eras Tour, fans are willing to go to great lengths when there is an emotional connection. For Live ’25 ticket holders, their investment isn’t just about attending the event – it’s about creating lasting memories tied to their cultural icons.”
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