Barclaycard’s annual music festival returns to Hyde Park
Outdoor movie nights, a live stream from Wimbledon, a stellar cast of musical legends, circus and cabaret performers plus the chance to help tackle plastic waste? It must be the British Summer Time festival, presented by Barclaycard, back for a seventh year in London’s Hyde Park.
The seventh year of Barclaycard presents British Summer Time Hyde Park kicked off last week with thousands of fans enjoying performances from some of the world’s biggest acts – including Barbra Streisand and Stevie Wonder.
First in the line-up, Céline Dion took to the stage on 5 July with a collection of her greatest hits and the first live airing of her new EDM-inspired single ‘Flying On My Own’. She closed her set with a tribute performance of John Lennon’s ‘Imagine’.
This weekend will see performances from Robbie Williams, Florence + The Machine, Lykke Li, Black Eyed Peas, Blood Orange and more.
Free activities for all
Festivalgoers have also had access to ‘Open House’ – a week of free activities available between the two weekends of iconic musical line-ups. Including outdoor movie nights, live screenings from Wimbledon, street food stalls, pop-up bars, art workshops and circus and cabaret performances.
VIP guests can also attend the Summer Garden, an exclusive area featuring premium bars and food outlets and The Terrace, a covered stand with views of performances on the Great Oak Stage.
The Barclaycard Sensorium – limited to Barclaycard customers only – invites guests to reconnect with their senses with an immersion of colour and sound. More than 600 Barclays and Barclaycard colleagues will be volunteering on site to help customers access the variety of perks on offer.
Recycling Technologies – a graduate of the Barclays Unreasonable Impact accelerator programme – is providing 25 bins at this year’s event, allowing festivalgoers to recycle previously unrecyclable plastic.
The green startup is using its technology to tackle leftover single-use plastic with plans to collect up to 4400 litres of plastic at the festival and turn it into ‘Plaxx’ – a raw material that can be used to create reusable and recyclable plastic items.
Elena Parisi, Sales and Marketing Director at Recycling Technologies, said: “With the support of Barclays, we can help plastic all across the UK get a second, third, fourth chance at life. We urge everyone visiting the festival this summer to bin the plastic they bring with them – and help do their part to make single-use a thing of the past.”
Find out more on how Barclays is Backing the UK