Cow in the field of the The Torpenhow Cheese Company

£165,000,000 sustainable Christmas meal shopping boost for businesses

06 December 2021

  • Brits suggest they are happy to spend an additional £3.40 each on their Christmas meals if produce is sustainably sourced – potentially adding £165,000,0001 to UK GDP
  • Multimillion-pound spend follows two-fifths of people suggesting they are more environmentally conscious this festive season because of media attention on climate change
  • Barclays proprietary data2 finds total spend at independent food & drink business, including market traders, is up 58 per cent since 20193, with 33 per cent of Brits claiming they have intentionally shopped more at independent outlets for their groceries over the past two years

Research from Barclays has found Brits are willing to spend more on their Christmas meals this year if they know the ingredients have been sustainably sourced.

Barclays proprietary data has found spend at independent food & drink businesses has rocketed by 58 per cent when comparing 2021 figures with 2019. On average, spending in November has grown by 24 per cent year-on-year since 20194.

Christmas is a critical trading month for independent food & drink business, and those outlets who source their groceries sustainably could benefit from a £165-million-pound boom.

Most Brits (62 per cent) said that they have noticed an independent food & drinks shop or market stall opening near to where they live over the past two years5. When asked which new food outlets they’d seen opening over the past two years on their high streets, the most common were market stalls (41 per cent), independent bakers (36 per cent), independent butchers (34 per cent), local farm shops (34 per cent) and independent grocers (33 per cent). Three in ten people (29 per cent) said they will buy produce at these businesses this Christmas as they think it will reduce their carbon footprint, while 27 per cent are drawn to their premises as it means they don’t have to drive anywhere.

Over two-fifths of Brits (46 per cent) said they have become more climate-conscious this festive season due to the media attention on protecting the planet this year. This has had an impact on festive shopping routines, with over a third (35 per cent) of Brits saying they have checked the sustainability credentials of the shops they’re ordering from, and three in ten (30 per cent) going out of their way to buy food that is organic or sustainably sourced.

The sustainable Christmas meal boost to UK businesses6

UK region

Average additional spend on a sustainable Christmas meal

The regional Christmas meal windfall




South East



North West



South West



East of England






West Midlands



Yorkshire & Humberside



East Midlands



North East






Northern Ireland



Hannah Bernard, Head of Business Banking at Barclays, said: “It’s great news that many UK shoppers are trying to shop in a more environmentally friendly way and support local independent businesses this festive season.  The increase in spend will provide a very welcome boost to many retailers.

“Over half of small businesses in the UK consider reducing their environmental impact a top priority, and we know that many of our customers are taking steps to become more sustainable and play a key role in tackling the climate crisis.  We’re committed to providing the support that our customers need to help them drive that positive social and environmental change.”

One business that is benefitting from new sustainable shopping trends is TH Burroughs7, an award-winning family butchers and farm shop in Swindon. It sources meat from local, free-range suppliers and visits the farms to make sure that the animals are well looked after, as they believe that this positively impacts the quality of the meat being sold.

TH Burroughs Premises

Graham and Jane Burroughs, owners of TH Burroughs said: “We sell to local pubs and restaurants, and during the national lockdown we held on to our high standards, sourcing quality meat for the area’s businesses providing takeaways.

“We’ve seen a huge increase in footfall from customers to our shop, where we advertise how produce has been sourced, and how it’s been raised or grown. Over the Christmas period we plan to ensure there’s enough produce for the local community but in a way that waste is avoided. Our cuts of meat are frozen so there aren’t any leftovers, and we even give away bones to customers so that they can make gravy or give them to their dogs.”

A Cumbrian farm that became organic last year has also been benefitting from more environmentally conscious consumers. Torpenhow Cheese supplies both local businesses as well as selling directly to consumers with their farm shop, and their business’ purpose is to ensure all Cumbrian locals have access to sustainable, high-quality cheese.

The Torpenhow Cheese Company

Mark and Jenny Lee, owners of The Torpenhow Cheese Company said: “Consumer sustainability trends have driven business growth, and we have recently hired three more cheesemakers. Last year we became an organic farm following a two-year conversion, which meant focussing on the health of the soil and ensuring our cows get all the nutrients they need from the grass and clovers they eat.

“Barclays supported us with capital along the way, meaning we could invest in systems that enable our business to reach such high standards. Our first organic cheese was ready to sell at start of the first lockdown, and this attracted new customers in the area. We also sell produce at local markets, which has been essential to drive more sales.”

To find out more about how Barclays can help support your business visit https://www.barclays.co.uk/business-banking/


Notes to Editors

Research conducted by Opinium of 2,000 UK adults (18+) who celebrate Christmas from 19th  - 22nd November 2021

  1. Brits who celebrate Christmas said they would on average spend and additional £3.40 on their Christmas dinner if they knew that it had been sustainably sourced. Adult population of the UK is 52,890,000, 92 per cent celebrate Christmas: 48,502,324 people (ONS). £3.40* 48,502,324 is £164,907,901
  2. Barclaycard Payments Data
  3. Barclays compared total sales from January to November 2021 to January to November 2019. The percentage increase in total sales was 58 per cent.
  4. Barclays compared the average total increase in sales from November 2019 – 2021. The average percentage increase was 24 per cent.
  5. Defining the locality of these businesses as being on average, 2.4 miles away.
  6. Table calculated using ONS regional population figures, and the average additional spend consumers in this region would be willing to spend on their Christmas dinner ingredients if it was sustainably sourced.
  7. TH Burroughs were recently announced as the national category winners of the Barclaycard Next Level Award at the Barclays Entrepreneur Awards 2021