'Supersonic' spending: Oasis Live '25 fans to splash out £1bn attending UK concerts

• Oasis fans attending the Live ’25 tour in the UK anticipate spending an average of £766 each on tickets, travel, accommodation, outfits, and other expenses
• With all UK tour stops already sold out, the total venue capacity across the 17 concerts means that almost 1.4m fans will watch the Rock ‘n’ Roll Star(s) reunite
• Six in 10 ticket holders spent more than planned on tickets but believe the experience will be worth the cost
• Estimated total spending exceeds the amount that Barclays predicted would be spent on Taylor Swift’s Eras Tour in 2024, largely due to Oasis playing two more UK tour dates
• Wonderwallets is part of the Barclays Consumer Spend report, which combines hundreds of millions of customer transactions with consumer research to provide an in-depth view of spending trends.

Oasis fans anticipate spending a combined total of £1.06bn¹ attending the highly awaited reunion tour, with attendees each planning to splash out an average of £766.22²  to see the Gallagher brothers reunite at one of the 17 UK concert dates.

Findings from Barclays’ Wonderwallets research show that fans, who are set to spend an average of £171.10 on tickets, Don’t Look Back in Anger at their purchases. Six in 10 (64 per cent) concert goers spent more than they had planned or expected but think the reunion will be worth the additional cost. A quarter (24 per cent) also wish they had spent more on tickets, including better seats or a VIP package, to obtain a better experience.

Fans prepare for a Champagne Supernova

Aside from the ticket, attendees will spend the most on accommodation (£108), with other notable costs including travel (£70.50) and clothing (£73.70), with two thirds (67 per cent) planning to purchase accessories or an outfit specifically for the event.

Other expenses include an average of £59.70 on official merchandise, as well as £75.20 on pre-concert food and drinks, boosting sales at local hospitality venues.

In total, across the 17 UK concerts, Oasis fans attending the Live ’25 tour are predicted to splash out a combined total of £1.06bn to see the Gallagher brothers reunite on stage for the first time in 16 years.

This total exceeds the £997m that Barclays estimated would be spent on the UK legs of Taylor Swift’s Eras Tour in 2024³. On average, Oasis fans predict that they will spend slightly less than Swifties (£766.22 for Oasis vs. £848.30 for Swift), but this is offset by Oasis playing 17 tour stops compared to Swift’s 15, resulting in a higher total overall spend.

The Masterplan to maximise value

In justifying the cost, 16 per cent of fans said they bought Oasis Live ’25 tickets as a gift, while 30 per cent described it as a sentimental purchase, due to the significance that Oasis’ music has played in their life.

To make the most of the experience, many plan to embrace other value-add moments before the event, including attending fan-organised meetups (23 per cent), filming TikTok trends (22 per cent) and exchanging Oasis merchandise with other fans (15 per cent).

Spending on the Oasis tour is part of the broader trend of consumers prioritising memorable experiences over physical items – otherwise known as the ‘experience economy’ – as almost a quarter (24 per cent) of consumers plan to spend more on experiences and events this summer compared to last summer.

Additionally, in an encouraging sign for hospitality and leisure businesses, overall consumer confidence in spending on non-essential items, such as concert tickets, experiences, and other events, spiked to 60 per cent in April 2025, reaching its highest point in three years.

Nostalgia will Live Forever

For many attendees, Oasis Live ’25 is a chance to relive the vibrant Manchester music scene of the 90s. Of those who secured tickets to a Manchester tour date, 80 per cent picked the location as their first choice. Meanwhile, a quarter (23 per cent) wanted to get a ticket in Manchester because they believe that seeing Oasis play there is a “quintessential experience” for any fan.

While the Oasis reunion has sparked interested from a new generation of fans looking to experience the 90s music scene, a large portion of ticket holders are longtime fans. Nearly half of those attending (47 per cent) have seen Oasis play before, and 36 per cent have seen Noel or Liam play separately.

More than a quarter of fans (29 per cent) will be embracing nostalgic 90s fashion trends at the event, including baggy jeans, track jackets or sneakers. A fifth (21 per cent) plan to wear an Oasis-themed outfit or accessory – including bucket hats and parkas – and 14 per cent are even intending to get a haircut inspired by Liam or Noel.

Just Be Here Now

For an authentic 90s experience, one fifth (19 per cent) of attendees are planning to enjoy the gig ‘unplugged’ and avoid using their phones. This trend is more prominent among older generations, with 21 per cent of those aged 35-54 saying they will put their phones away, compared to just 15 per cent of younger attendees.

Although some fans are leaning into nostalgia, many ticket holders are ready to document their experience of the Live ’25 tour online. Almost half 45 per cent are planning to capture content to post on social media when they go to the Oasis concert, rising to nearly half of those aged 35-54 (49 per cent).

Tom Corbett, Managing Director of Sponsorships and Media at Barclays, said: “As Britain braces for one of the most highly anticipated musical comebacks of all time, Oasis fans are putting their budgets to work to relive a golden era of Britpop. From new outfits to food and merchandise, ticket holders are showing that when it comes to once-in-a-generation moments, they are more than willing to Roll With It.”

Rich Robinson, Head of Hospitality and Leisure at Barclays, said: “The experience economy is no longer a trend, it’s a fundamental shift in how consumers determine their financial priorities. Just as we saw with last year’s Eras Tour, fans are willing to go to great lengths when there is an emotional connection. For Live ’25 ticket holders, their investment isn’t just about attending the event – it’s about creating lasting memories tied to their cultural icons.”

Notes to Editors

Across its issuing and acquiring businesses, Barclays sees nearly 40 per cent of the nation’s credit and debit card transactions, which provides us with unique insight into UK consumer spending.

The consumer research referenced in this press release was conducted between 25th and 29th April 2025, by Opinium Research on behalf of Barclays. There were 2,000 respondents, providing a representative sample of UK consumers by age, gender, region, and income group. In addition, a further 201 Oasis ticket holders were surveyed, to capture insights specific to fans attending the Live ’25 tour.

For more information, please contact Jaimie Hampton at jaimie.hampton@barclays.com.

¹ Total spending calculation

• Total capacity of all UK Oasis tour venues: 1,380,000
  • Principality Stadium (Cardiff) x 2 dates: 74,500 (Source: Principality Stadium Wales)
  • Wembley Stadium (London) x 7 dates: 90,000 (Source: Wembley Stadium)
  • Heaton Park (Manchester) x 5 dates: 80,000 (Source: Manchester City Council)
  • Murrayfield Stadium (Edinburgh) x 3 dates: 67,000 (Source: Scottish Rugby)
    • Average expected spending by fans attending UK Oasis tour: £766.22 (Source: Barclays Wonderwallets research)
    • Total expected spending across all UK tour dates (1,380,000 x £766.22) = £1,057,383,600

² This number represents the mean spend on tickets, travel, accommodation, outfits, and other expenses. For comparison, the median is £464.50.

NB. Consumer spending is not the same as UK economic growth. Assessing the broader economic impact of Oasis Live ’25 requires consideration of multiple factors in addition to consumer spending, such as whether consumers are diverting their spending away from other categories to attend the tour. This research does not seek to provide a comprehensive analysis of the tour’s impact on the UK economy.

³Total spending on the UK Eras Tour was calculated by multiplying the total venue capacity across all UK concert dates by the estimated average spend per attendee (Source: Barclays)

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