Purpose and Values
Our success as a bank cannot be separated from our culture. And the power of who we are is greatest when we are bound together by a common Purpose and shared Values.
Our Purpose is the reason our company exists; the societal need we fulfil. It encapsulates what we are fundamentally here to do.
It provides a clear expression of the kind of business we want to be, and what we care about, which in turn helps guide us in the decisions we make.
Our Purpose is:
Finance is the oxygen of the economy. Acting transparently and with expertise, we deploy finance responsibly to support people and businesses. We have the capability and capital, the operational resilience and the commitment, to make a real and lasting difference to the economic lives of customers and communities. This is as true today as it was when our bank was founded over 330 years ago.
Acting with empathy and integrity, we aim to be a leader in the profession of banking and to engender trust amongst our key stakeholders. We understand the power of building a supportive and inclusive culture for everybody, knowing that we make a bigger difference when we pull together as one team.
We operate with energy and imagination, championing innovation and sustainability, to make a positive and enduring difference, to take pride in leaving things better than we found them. New ideas and technologies can help customers and communities to unlock opportunities.
Our success is judged not only by commercial performance, but also by our contribution to society, and how we act responsibly for the common good and the long term, because these outcomes are mutually dependent. We are at our best when our clients, customers, communities, and colleagues all progress.
Our five Values – Respect, Integrity, Service, Excellence and Stewardship – are our moral compass; the fundamentals of who we are and what we believe is right.
We harness the power of diversity and inclusion in our business, trust those we work with, and value everyone’s contribution
We operate with honesty, transparency and fairness in all we do
We act with empathy and humility, putting the people and businesses we serve at the centre of what we do
We champion innovation, and use our energy, expertise and resources to make a positive difference
We prize sustainability, and are passionate about leaving things better than we found them
We analyse a broad range of financial and non-financial measures to make sure our strategy is working. Ultimately, the experience of our stakeholders is the key indicator as to whether we are succeeding.