Purpose and values

Our common Purpose is ‘Creating opportunities to rise’. We are a company of opportunity makers working together to help people rise – customers, clients, colleagues and society.

Barclays Purpose, Values and Group Strategy

The Barclays Code of Conduct outlines the Values and Behaviours which govern our way of working across our business globally. It constitutes a reference point covering all aspects of colleagues’ working relationships, specifically (but not exclusively) with other Barclays employees, customers and clients, governments and regulators, business partners, suppliers, competitors and the broader community.

The objective is to define the way we think, work and act at Barclays to ensure we deliver against our Purpose of ‘Creating opportunities to rise’.

The Barclays Way is aligned to the Code of Professional Conduct, published by the Chartered Banker Professional Standards Board, which sets out the ethical and professional attitudes and behaviours expected of bankers. Barclays subscribes to this code and is committed to embedding its broad principles into our business.

Our Values

  • Respect

    We respect and value those we work with, and the contribution that they make.

    • Build trust with the colleagues and partners we work with
    • Seek out alternative perspectives and put our shared interests ahead of any individual or team
    • Collaborate proactively with colleagues across all of Barclays to get the best results
    • Embrace, and seek to increase, the diversity of our organisation.
  • Integrity

    We act fairly, ethically and openly in all we do.

    • Show the courage to do and say the right thing
    • Act in private as I do in public, and honour my commitments
    • Challenge things I believe to be wrong and be open to challenge from others
    • Be accountable for failure as well as success, and not allocate blame.
  • Service

    We put our clients and customers at the centre of what we do.

    • Take the time to understand clients’ and customers’ needs, regardless of my role
    • Always strive to surpass clients’ and customers’ expectations
    • Create and provide solutions for clients and customers that balance the short and long term
    • In serving my clients and customers, incorporate the perspectives of all our stakeholders.
  • Excellence

    We use our energy, skills and resources to deliver the best, sustainable results.

    • Aim for flawless delivery and learn from my mistakes
    • Take pride in both my own work and that of the team
    • Actively contribute to the performance, development and engagement of my colleagues
    • Create the environment to attract and keep the best people who share our values.
  • Stewardship

    We are passionate about leaving things better than we found them.

    • Pioneer innovative and better ways to do things
    • Protect and enhance our reputation and legacy at all times
    • Find ways to positively impact all of the communities we interact with
    • Value sustainable progress as much as immediate achievements.

Performance Measurement Framework

The framework incorporates a balance of key financial performance metrics, while broadening our approach to strategic non-financial measures, and represents an evolution from the Balanced Scorecard that has been used since 2013.