Our strategy

As technology transforms consumer financial services, we are building and delivering enhanced products and services for our customers, leveraging our payments interconnection and improving our efficiency.

Our objectives

• Investing in digital capabilities to improve service for customers and unlock new sources of income:
  • accelerating digital access and adoption, while not leaving customers behind
  • building cost-effective infrastructure
  • using the quality and scale of our data to better understand customer needs, anticipate trends and deliver more competitive products and services
• Realising value from investment in Payments across the Group, delivering additional income streams
• Expanding unsecured lending through partnerships
• Creating a competitive Wealth franchise to efficiently service customers’ evolving needs

As the capital markets grow, we will seek to maintain our market position as a top six global investment bank while investing in new capabilities to serve our clients.

Our objectives

• Building consistent strength in Investment Banking, expanding in highgrowth sectors and deepening our M&A capabilities.
• Consistently investing in our Global Markets business with particular priority given to digital investment to ensure we are an electronic-first markets business.
• Capturing greater client flow in Equities and balances in Prime Financing while growing our share in Securitised Products and Macro Rates, FX and EM.
• Broadening Corporate Banking product capabilities, particularly in Europe and US.
• Optimising our global footprint by expanding the CIB internationally where we have an attractive opportunity.

We want to work alongside customers and clients as they transition to a lowcarbon economy, using our advisory and financial expertise to help them navigate this period of extraordinary change.

Our objectives

• Using our financial and capital markets expertise to support the scale-up of lowcarbon technologies, infrastructure and capacity
• Supporting clients to decarbonise by providing financial advice and finance, including supporting the transition towards a low-carbon economy
• Continuing to develop green and sustainable banking products, including green mortgages, bonds, loans and investment funds eligible under our updated Barclays’ Sustainable Finance Framework
• Investing in sustainability-focused start-ups with growth potential 
• Continuing to make progress to achieve our ambition to become a net zero bank by 2050, including aligning all of our financing to the goals and timelines of the Paris Agreement, consistent with limiting the increase in global temperatures to 1.5°C
• Continuing to reinforce our social and environmental policies through our governance