Our strategy

Our strategy enables us to sustain and grow through different market conditions and evolving trends.

Sustaining and growing in challenging times

Barclays Strategy graphic
Deliver next-generation, digitised consumer financial services

As technology transforms consumer financial services, we are building and delivering enhanced products and services for our customers, leveraging our payments interconnection and improving our efficiency.

Our objectives

  • Investing in digital capabilities to improve service for customers and unlock new sources of income:
    • accelerating digital access and adoption, while not leaving customers behind
    • building cost-effective infrastructure
    • using the quality and scale of our data to better understand customer needs, anticipate trends and deliver more competitive products and services
  • Realising value from investment in Payments across the Group, delivering additional income streams
  • Expanding unsecured lending through partnerships
  • Creating a competitive Wealth franchise to efficiently service customers’ evolving needs
Deliver sustainable growth in the CB

As the capital markets grow, we will seek to maintain our market position as a top six global investment bank while investing in new capabilities to serve our clients.

Our objectives

• Building consistent strength in Investment Banking, expanding in highgrowth sectors and deepening our M&A capabilities.
• Consistently investing in our Global Markets business with particular priority given to digital investment to ensure we are an electronic-first markets business.
• Capturing greater client flow in Equities and balances in Prime Financing while growing our share in Securitised Products and Macro Rates, FX and EM.
• Broadening Corporate Banking product capabilities, particularly in Europe and US.
• Optimising our global footprint by expanding the CIB internationally where we have an attractive opportunity.

Capture opportunities as we transition to a low-carbon economy

We want to work alongside customers and clients as they transition to a lowcarbon economy, using our advisory and financial expertise to help them navigate this period of extraordinary change.

Our objectives

  • Using our financial and capital markets expertise to support the scale-up of lowcarbon technologies, infrastructure and capacity
  • Supporting clients to decarbonise by providing financial advice and finance, including supporting the transition towards a low-carbon economy
  • Continuing to develop green and sustainable banking products, including green mortgages, bonds, loans and investment funds eligible under our updated Barclays’ Sustainable Finance Framework
  • Investing in sustainability-focused start-ups with growth potential 
  • Continuing to make progress to achieve our ambition to become a net zero bank by 2050, including aligning all of our financing to the goals and timelines of the Paris Agreement, consistent with limiting the increase in global temperatures to 1.5°C
  • Continuing to reinforce our social and environmental policies through our governance