Our strategy

As technology transforms consumer financial services, we are building and delivering improved products and services for our customers, leveraging our payments interconnection and improving our efficiency.

• Investing in digital capabilities to improve service for customers and unlock new sources of income:
  • accelerating digital access and adoption, while ensuring we do not leave customers behind
  • building more cost-effective infrastructure
  • using the quality and scale of our data to better understand customer needs, anticipate trends and deliver more competitive products and services.
• Realising value from investment in Payments across the Group, delivering £900m of additional income between 2020 and 2023.
• Expanding unsecured lending in the UK, US and Europe through Corporate partnerships.
• Create a competitive Wealth franchise to efficiently service our customers’ evolving needs.

As the capital markets grow, we will seek to maintain our market position as a top six^a global investment bank while investing in new capabilities for our clients.

• Building consistent strength in investment banking, expanding in new economy sectors, Equity business and M&A.
• Prioritising digital investment to ensure we are an electronic first markets business, while growing our share in Securitised Products and Macro Rates, FX, and EM.
• Capture greater client flow in Equities and disrupt Prime financing.
• Broaden corporate banking product capability, particularly in Europe and US.
• Selectively expand the CIB internationally, including in the Middle East and China.

We want to be alongside customers and clients as they transition to a low-carbon economy, using our advisory and financial expertise to help them navigate this period of extraordinary change.

• Using our financial and capital markets expertise to support the scale-up of low-carbon technologies, infrastructure and capacity.
• Supporting clients to decarbonise by providing advice and finance, including supporting transition away from fossil fuels.
• Continuing to develop green and sustainable banking products, including green mortgages, bonds, loans and investment funds.
• Investing equity capital in sustainability-focused start-ups with growth potential.
• Continuing to make progress to achieve our ambition to become a net zero bank by 2050, including aligning all of our financing to the goals of the Paris Agreement.