Our strategy

Our universal bank model provides us with strength and stability, and we have priorities to sustain and grow our business.

Sustaining and growing...

Barclays Strategy graphic
Deliver next-generation, digitised consumer financial services

As technology transforms consumer financial services, we are building and delivering improved products and services for our customers, leveraging our payments interconnection and improving our efficiency.

  • Investing in digital capabilities to improve service for customers and unlock new sources of income:
    • accelerating digital access and adoption, while ensuring we do not leave customers behind
    • building more cost-effective infrastructure
    • using the quality and scale of our data to better understand customer needs, anticipate trends and deliver more competitive products and services.
  • Realising value from investment in Payments across the Group, delivering £900m of additional income between 2020 and 2023.
  • Expanding unsecured lending in the UK, US and Europe through Corporate partnerships.
  • Create a competitive Wealth franchise to efficiently service our customers’ evolving needs.
Deliver sustainable growth in the CB

As the capital markets grow, we will seek to maintain our market position as a top sixa global investment bank while investing in new capabilities for our clients.

  • Building consistent strength in investment banking, expanding in new economy sectors, Equity business and M&A.
  • Prioritising digital investment to ensure we are an electronic first markets business, while growing our share in Securitised Products and Macro Rates, FX, and EM.
  • Capture greater client flow in Equities and disrupt Prime financing.
  • Broaden corporate banking product capability, particularly in Europe and US.
  • Selectively expand the CIB internationally, including in the Middle East and China.
Capture opportunities as we transition to a low-carbon economy

We want to be alongside customers and clients as they transition to a low-carbon economy, using our advisory and financial expertise to help them navigate this period of extraordinary change.

  • Using our financial and capital markets expertise to support the scale-up of low-carbon technologies, infrastructure and capacity.
  • Supporting clients to decarbonise by providing advice and finance, including supporting transition away from fossil fuels.
  • Continuing to develop green and sustainable banking products, including green mortgages, bonds, loans and investment funds.
  • Investing equity capital in sustainability-focused start-ups with growth potential.
  • Continuing to make progress to achieve our ambition to become a net zero bank by 2050, including aligning all of our financing to the goals of the Paris Agreement.

aTop 6 Global Investment Bank supported by #6 ranking in Investment Banking (Source : Dealogic) and #6 ranking in Global Markets (Source : Coalition Greenwich, FY21 Preliminary Competitor analysis)