Our strategy

We have a clear plan to improve our operational and financial performance, and improve total shareholder returns. To do so, over the next three years we will make Barclays Simpler, Better and More balanced.

Investor Update 2024 

On 20 February 2024, Group CEO, C.S.Venkatakrishnan outlined how Barclays aims to become Simpler, Better and More balanced. This will enable us to improve our customer service, provide more support to consumers and businesses, deliver higher quality income growth, and build returns.


Our Purpose

Working together for a better financial future


Our Purpose

To be the UK-centred leader in global finance


Our Priorities

We want Barclays to be renowned for an excellent operational performance, highly satisfied customers and clients, strong liquidity, capital and risk management, and predictable, attractive shareholder returns. Building on our strong foundations, we have a clear plan to achieve these objectives and deliver further value for shareholders by 2026. 



Creating a simpler organisation, structure and operations to reduce cost and complexity.

Canary Wharf skyline, UK


Higher quality income and customer experience, and a focus on delivering better returns.

More balanced

More balanced

More balanced capital allocation by business and geography meaning we will be able to provide more financing to customers and businesses.

Our Targets

By 2026 we will:

Our Structure

Our vision is to be the UK-centred leader in global finance. We are a diversified bank with comprehensive UK consumer, corporate and wealth and private banking franchises, a leading investment bank and a strong, specialist US consumer bank.

Through these five divisions, we are working together for a better financial future for our customers, clients and communities.

Smiling customer

Barclays UK

Barclays UK is our ring-fenced UK retail banking division, and one of the UK’s leading financial brands, trusted by over 20 million customers. It includes our personal and business banking operations, alongside Barclaycard UK.

Client meeting

Barclays Investment Bank

Leading Global Markets and Investment Banking franchises operating at scale, including international corporate banking, serving multinational corporate and institutional clients globally.

Smiling customer

Barclays UK Corporate Bank

Barclays UK Corporate Bank has a relationship with over a quarter of UK Corporates, providing the financial and advisory capabilities to power the UK’s SME and mid-cap businesses.

Smiling customer

Barclays Private Bank and Wealth Management (PBWM)

Barclays Private Bank and Wealth Management (PBWM) comprises our UK wealth offering, offering a range of financial services, including Smart Investor, our digital investing service. Our Private Bank is centred in the primary global wealth hubs, providing clients with a range of investing, banking and lending products alongside expert advice.

Man paying by card

Barclays US Consumer Bank

Barclays US Consumer Bank offers co-branded, small business and private label credit cards, installment loans, online savings accounts, and CDs. We are proud to have 20 million retail customers in the US, and to work with some of the largest US brands on a range of partner cards in the world’s largest credit card market.

5 This multiyear plan is subject to supervisory and Board approval, anticipated financial performance and our published CET1 ratio target range of 13-14%