Barclays & Wimbledon
Game, set, and perfectly matched
From January 2023, Barclays became the Official Banking Partner of The Championships, Wimbledon, uniting two iconic British institutions, whilst supporting the Wimbledon Foundation with the largest ever partner donation to enable more people to grow, and thrive in their community.
A new chapter of the partnership now begins, with Barclays and Wimbledon joining forces to celebrate the very best of tennis, while continuing to create and champion opportunities for all.
Together we create possibilities
The extraordinary story of our Barclays tennis ambassador, Frances Tiafoe, showcases the importance of increasing the accessibility of sport. Frances is the son of Sierra Leonean immigrants in Hyattsville, Maryland, and learnt to play tennis at the JTCC in suburban Washington, D.C. Through inspiring partnerships and support, Frances has since become a Grand Slam semi-finalist and Top 20 player. He moved to the top 10 in June 2023, his highest ranking to date.
Frances’ success demonstrates how possibilities can be created together.
Set for Success
Wimbledon Foundation's Set for Success programme, in partnership with Barclays, delivered by the Youth Sport Trust, provides young people from disadvantaged backgrounds across the UK with the opportunity to develop valuable life and leadership skills, through mentoring sessions with inspirational athletes.
The initiative aims to improve young people’s employability skills and their positive social engagement, developing their confidence, aspirations, resilience and self-esteem. Through Barclays’ contribution and work with the Wimbledon Foundation the programme will expand from 15 schools in four regions to a 150 schools in 30 regions within just four years, giving opportunities to up to 3,900 young people across the UK.
Unreasonable Impact, created with Barclays, is a global movement dedicated to scaling up growth-stage entrepreneurs operating at the nexus of advanced technology, global impact, and profit. We’re collaborating with two partners 80 Acres and CLUBZERØ to bring innovative technology to The Championships.
We’re showcasing an alternative farming method, through our very own 80 Acres vertical farm onsite. The demonstration will display the growth of real strawberries throughout The Championships fortnight. 80 Acres Farms is a client of Barclays Corporate & Investment Bank, part of our Unreasonable Impact programme, and a recipient of investment from Barclays through our Sustainable Impact Capital.
Working with reusable packaging company, CLUBZERØ, all our juices at the Barclays Deuce bar (located in ‘The Queue’) will be served in CLUBZERØ cups, enabling a circular-economy service onsite at Wimbledon.
I’m thrilled to be working with Barclays to help change the lives of young people who typically wouldn’t have the opportunity to experience the game of tennis.
Our history with Wimbledon
The first Barclays bank opened over 330 years ago and, as the world’s oldest tennis tournament, Wimbledon was first staged in 1877. The beginnings of this banking partnership date back to the 1960s, when Barclays’ first sub-branch in the area was built directly below the stands of Wimbledon’s Centre Court, a unique venue which opened its doors only for the fortnight of The Championships.
Get more from Wimbledon with Barclays
We’re serving up incredible perks this summer, from free strawberries and cream for customers, to unmissable destinations at The Championships for fans to enjoy. Whether you’re at the Wimbledon Grounds or cheering on from home – Barclays is helping you get more from your Wimbledon experience.
To redeem your free strawberries and cream at Wimbledon, simply access the QR code from the Rewards Hub in the Barclays app* from 3 July or visit Barclays Fanzone Aorangi activation (first 200 per day).
If you’re a Barclays Premier customer, you’ll also get a free official programme** at Barclays Clubhouse Parkside.
*You need to be 18 or over to access this product or service using the app. You can only redeem your voucher on the day you attend. T&Cs apply.
**Limited to first 200 Premier customers per day.
Find out more about customer perks and on-site experiences in The Queue and the grounds, plus screenings coming to a town near you.
Turning possibility into reality
Behind every great success story, there’s a world of support and partners that helped along the way. But, turning possibility into tangible results is far from easy. It takes a partner willing to understand your goals on a deeper level. At Barclays Corporate and Investment Bank, we leverage the power of our global teams to help your vision become reality.