Barclays and football – It’s all to play for
We believe in creating opportunities with football.
For nearly two decades our partnership with the Premier League has seen the League go from strength to strength whilst at the same time we have invested heavily in supporting football in the community. Now, as the new title sponsor of the Barclays FA Women’s Super League and with our commitment to giving every girl access to football in schools by 2024, we want to give women and girls the opportunity to grow through the game too.
We’re proud of the role we play to inspire confidence and grow the game that belongs to everyone
Barclays FA Women’s Super League and the FA Girls’ Football School Partnerships
In March 2019, we announced the biggest ever sponsorship of women's sport in the UK. The Barclays FA Women’s Super League is now Europe’s first fully professional women’s football league, and our investment will help the future growth of the league and its clubs. For the first time, a guaranteed £500,000 prize fund will support all clubs with £100,000 to the new champions.
A substantial amount of our investment will go into the FA Girls’ Football School Partnerships supported by Barclays that commits to helping every girl in England access football in school by 2024. With the FA we have created a network of girls’ football champions that will help in providing the framework for girls to play football in their PE lessons at school. This network of 100 school hubs, each with a dedicated education expert, will oversee the delivery of girls’ football programmes to 6,000 primary and secondary schools. Ultimately, giving girls the same opportunity as boys in football.
Official Banking Partner of the Premier League
Of course, this great new opportunity is not to forget our history in football. Our association with the Premier League goes back a generation when in 2001 we became title sponsor of the Barclaycard Premiership. The partnership developed and for many years it was the Barclays Premier League that was known around the world. Barclays continues its long association with the Premier League, having renewed its Official Banking Partner sponsorship for a further three years from 2019-20 to the end of the 2021-22 season, taking our overall partnership with the Premier League beyond 20 years.
The growth of the popularity of the Premier League has helped bring us to today where were at the tipping point of a great new opportunity – making football available for everyone.
Barclays FA research into girl’s football
Barclays has also started its work with the FA on giving every girls access to football in schools by 2024. Our own research shows that when surveyed men said that 76% played football in PE lessons at school whilst women said only 19% had the chance to play football. As football is the national sport, we and the FA think this gap needs to be closed, to reach our ambition of offering all girls access to football by 2024.
Football for everyone
It is by supporting the top men’s and women’s professional leagues in England, as well as supporting the grassroots development of the girls’ game, that Barclays believes that it can create opportunities for everyone with football.